Lucky Layla Famrs is a small town dairy farm located in Plano. Texas. Since January of 1968, they have been producing quality "blue ribbon" products such as signature compound butters and simply delicious unprocessed milk. A playful, "county fair/blue ribbon" theme was chosen to portray the award winning, zero preservative culture of the Lucky Layla Brand. Providing a sense of Texas charm, the packaging portrays a dairy farm that focuses on quality products with an award winning attitude.
Perfectly balanced & exceptionally smooth, this small batch spiced whisky was hand crafted as client gifts for the 2015 Holiday Season. A small way to say thank you for all the support from some of the best clients a designer can ask for. A sort of self promotion, the labels were screen printed with white and bronze inks to fit within the established "Jay Ressler Design" brand. From the screen printed cotton drawstring bag, to each hand numbered and signed bottle, these gifts were created with extreme attention to detail to show my appreciation to the ones that make this all possible.
The Miller Group
The Miller Group is a technology holding company founded in 2002. Inspired by the New York Art Deco movement from the 1920’s–1940’s, the brand represents a technology company which not only grounds itself in the enduring roots of heritage but serves as a reminder that technology is still human, and not a mere machine.
Texas Scottish Rite Hospital
As the leading pediatric orthopedic center in Texas, TSRHC has treated more than 210,000 children since its inception, with more than 40,000 clinic visits each year. The hospital takes a multidisciplinary approach to care, tailoring treatment to the individual needs of each child and family. Using various research methodologies, I was able to tailor a specific solution that met the needs of both the hospital and the volunteers. To view a comprehensive case study of the project CLICK HERE.
The Allen Americans pro hockey club is a AA hockey team in the Central Hockey League.
Launching into the 2013-2014 season, the club wanted to celebrate their recent Championship and their 5th year anniversary in the CHL.
To commemorate the 5th anniversary season, I was employed full time with the Allen Americans to develop this new clubs identity, look and positioning. Inspired by the existing crest and star logo that club had already had, I created an antiquated motif for the Allen Americans brand that elicits a blend of class, fanaticism and nostalgia, ultimately reinforcing the first class organization and team the Allen Americans are.
Beer Table is an intimate drinking and eating room in Brooklyn, NY. Their menu changes daily and is meant to be a whimsical base for their unusual beer list. A lower case "b" and an uppercase "T" serve as a bench and table. Providing a sense of sophistication, the mark portrays a restaurant that focuses on an intimate experience with a beverage that is more that just beer.
Neiman Marcus wanted to visualize the capabilities of a newly built realtime information and data network. The NM Analytics dashboard was designed to display realtime daily revenue, sales, trending SKU's and returns across all Nemain Marcus stores and online sales. An interactive map displays realtime purchases while the user can also select and view in-depth analytics of a particular store. The NM Analytics dashboard will be viewed on a 50" multitouch display at the company's information and technology headquarters in Irving, Texas.
Stamps.com is an online service that provides the ability to buy and print USPS-approved postage directly from a user's computer using their existing ink-jet printer. Virtually eliminating all future trips to the post office, thus saving time. Stamps.com provides the convenience and tools to efficiently ship letters and packages from the comfort of home.
The logos presented are works both done while attending the University of North Texas and professionally while freelancing for various clients. All marks were designed with careful consideration of the clients brand image.
Smoked Brisket Candle Co
Dallas Museum of Nature & Science
The Dallas Museum of Nature and Science strives to inspire minds through nature and science. Therefore, they have sponsored an interactive app. where students can explore study topics of their choice. Providing kid-friendly science experts, the user has the opportunity to learn through multiple perspectives; encouraging students to go outside and learn.
World Explorer App by Jay Ressler
in 2011 Shell's main focus was devoted to research and development of renewable fossil fuels. Developing the technology to refine Algae into usable petroleum was the concept driving my design. Inspired by science research journals, this annual report has a sophisticates yet academic feel portraying a company driven by innovation.